A coffee fundraising event from Driven Coffee is an excellent opportunity to raise funds for your school or organization. However, when done correctly, a coffee fundraising event may be an excellent opportunity to disclose your story and purpose. This benefits your cause in several ways. The first, when potential donors truly understand your mission statement, history and purpose, they’re more likely to donate. Secondly, by adding a personal touch to your fundraising methods, you’ll gain the attention of donors who are truly committed to your cause. This is paramount to the long term success of a fundraiser. While there are many ways one can accomplish this goal, the most successful for the majority of coffee fundraising events is to simply intertwine your story throughout all fundraiser communications.
Don’t Simply Ask for Money, Engage via Stories
It’s no secret that the more a person is engaged with a specific cause, the more he is able to relate to the topic. Being able to relate is the secret to holding the attention of potential donors and persuading them to purchase coffee or a coffee grab bag. The art of fundraising is part salesmanship and part storyteller. However, when dealing with children or younger participants, there is an extra challenge.
The best way to handle this hurdle is to create flyers, brochures and a website that clearly showcases the personal side of your fundraising event. Why are you truly seeking to raise money? What will the money go toward? What will happen if the fundraising goal is not met? By answering these questions within your informational copy (both physical and digital), you’ll provide potential donors with the necessary information that doesn’t simply sound like an advertisement to gain money.
Include a Small Personal Story With Every Donation
Perhaps one of the most effective ways to retain the attention of donors is to include a personal “story” along with every purchase. For example, if you’re establishing a coffee fundraiser to raise money for your school’s performing arts department, include small stories about the history of the department. You may also include statistical information explaining the vital importance a performing arts department is in the school system. Always include contact information as well as a link to the fundraising website on all communications. By adding this additional touch to donations, donors will feel as if they are truly making a difference. This is key to establishing a long-term donor relationship.
Regardless of your fundraising technique, the most important quality any fundraising event may obtain is its ability to reach out and interact with the general public. The problem many fundraisers face is their offering products or services are often limited in terms of who is interested in them. However, this is not the case with coffee. In fact, over 60% of the American population enjoys a hot (or cold) cup of coffee each day. Because of its popularity and versatility, reaching out to the public while holding a coffee fundraiser is far easier than most other fundraising opportunities, as detailed here.
Go Where the Coffee Drinkers Are
Do you or someone you know work in an office environment? If so, schedule a meeting with the office manager. To bring information regarding your case and why you’re holding a fundraiser. Upon educating the manager regarding your cause, ask if it would be acceptable to sell coffee to office workers. This can be an extremely lucrative option, especially if your fundraiser utilized grab bags that feature a variety of coffee blends. Brochure selling can also be quite successful in this environment. Ask if it is possible to place a brochure in the break room. Therefore, interested parties may browse its offerings and place orders with you, or the designated worker.
Set Up Coffee Fundraising Booth at Events
Is your school holding a play or recital? Is there a large community festival happening in the near future? If so, contact event coordinators and discuss the possibility of establishing a fundraising booth at the event. The success of this venture is based upon the type of coffee you’re selling. For example, plays and recitals often benefit from selling grab bags or actual bags of coffee. Community festivals, such as flea markets or local carnivals, may also benefit most from selling physical bags of coffee.
Advertise in Coffee Shops
Does your local coffee shop feature a community bulletin board? If so, ask if you may post a flyer pointing patrons to your fundraising website. From here, you may direct visitors to the coffee company website, where they may enter a special coupon code given to you from the supplier. Once entered, customers receive their coffee directly from the company and you receive a check from the supplier. Of course, not every coffee shop will agree to this request as you could take business away from them. Regardless, make sure to clearly state the mission and purpose of the fundraising event. If it’s being held for a school or a children’s organization, most businesses are more than happy to accept fundraising flyers. Also, check local libraries and other establishments where community bulletin boards are found.